Design Action / Open System
Brand identity developed in collaboration with 6 people for London Design Festival and London College of Communication. The identity has not been implemented and remained an academic project. We developed two concepts and worked a visual identity based on our primary and secondary research. We used all sorts of digital tools to produce an integrated identity comprising of generative design, participatory design, collaborative activities and audience interaction. We kept the school manifesto and code for sustainability as milestones in our design choices.