MA Graphic Branding & Identity - MA GB+I
Unit One
Hardcover/Softcover
REACT - response to Mapping Calabria
Final outcome for my first unit studying a master in graphic branding and identity. Rebrand book publication for region calabria arts and culture. Printed report primary and secondary research. Graphic identity for a region. The book contains my primary and secondary research in an arts and cultures innovation field of study and exposes my research process and experiments. The topics are broad as myth branding, emotional branding, tone of voice, visual language and grammar etc... The books illustrates my iterations and visualises the data I collected.